August 2026
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Unimatic Built a Quartz Diver to Military Spec, and the Sweep Hand Sells It
August 19, 2026 · Critical Take Unimatic has spent roughly a decade building two separate reputations…
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Bell & Ross Turned a Seconds Hand Into a Helicopter Rotor, and It’s Brilliant
August 18, 2026 · Critical Take Bell & Ross is a genuinely polarizing brand — the…
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The Doxa Sub Army 200T for Hodinkee Is Gorgeous and Deceptively Tiny
August 16, 2026 · Critical Take It’s easy to walk into a Hodinkee collaboration primed to…
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Eberhard’s Scafograf 200 MCMLIX Is a Great Reissue With a Mysterious Price and a Useless Clasp
August 16, 2026 · Critical Take Eberhard & Co. is one of those brands that shaped…
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Selten x Watch Ho & Co’s Yum Cha Turns a Childhood Memory Into 3,500 Hand-Cut Lines
August 15, 2026 · Independent Collaboration Selten is a Hong Kong brand built on a genuine…
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Baltic Finally Gives the Aquascaphe MK2 a Date — But Not Every Dial Gets the Good Texture
August 12, 2026 · Microbrand Baltic, the French indie founded by Etienne Malec in 2017, has…
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Tusenö’s Supervintage Turns Cocktails Into an Oval Dress Watch
August 9, 2026 · Dress Watch Tusenö built its name in Gothenburg on sports watches —…
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Solar Aqua’s Mishipeshu Odino Can’t Even Get Its Own Marketing Photos Right
August 9, 2026 · Critical Take Solar Aqua is a genuinely old name being worn by…
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The Zelos Hammerhead 43 Mosaic Is What €499 Should Actually Look Like
August 5, 2026 · Value Pick Zelos has built its whole reputation on being the microbrand…
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Arsène Lippens Wove a Gulf Headscarf Pattern Into a Swiss Watch Dial
August 2, 2026 · Independent Watchmaking Arsène Lippens is a genuinely young operation — founded in…